Taste.

You don’t have it.

Not the kind that knows which ad sells before you spend.

Neither did we.

We could make the ads. We couldn’t pick the winners.

That’s why we built taste.ad.

To find the people who do, and to prove it.

Portrait of Ines Calder, a fictional strategist, in window light against a lime-washed wall.

This is one of them.

Lisbon · UGC talking head, Static, Testimonial

Tasteverified
“Pretty is cheap. I pick the one I’d put your money on.”

She doesn’t sell moodboards. She sells a record.

$412,800 verified spend directed. 18.4% of account spend won.

Verified on 3 of 5 engaged brands

Her three best, for Halde.

Ines Calder · for Halde. UGC talking head · 0:05. Verified spend $21,300. 1.42× CPA vs the account, same days. Winner past $500.
Ines Calder · for Halde. Static. Verified spend $12,400. 1.31× CPA vs the account, same days. Winner past $500.
Ines Calder · for Halde. Testimonial. Verified spend $6,800. 1.12× CPA vs the account, same days. Winner past $500.

Turn one over for what the record says about it.

A fictional strategist.

  • Static ad for Halde serum: an amber dropper bottle on a sand plinth in window light, headline “The 10% that does the work.”

    $12,400

    Verified spend

    Verified · file match
  • Halde concept: the amber bottle on travertine, headline “Ten percent. Zero drama.”

    Delivered this week

    Not linked to an ad yet

  • Vertical UGC video poster for Halde serum: a hand holding the amber bottle in a tiled bathroom, captions “3 weeks of this serum” and “my texture is just… gone”.

    $21,300

    Verified spend

    Verified · launch id
  • Testimonial ad for Halde serum on terracotta: five stars and the quote “My skin stopped arguing with me.”

    $6,800

    Verified spend

    Verified · name match
  • Halde concept: a hand setting the amber bottle on a marble sink, headline “Calm skin is a routine.”

    Delivered this week

    Not linked to an ad yet

  • Vertical video poster for Tidewell: a green can on a kitchen counter with the captions “POV: you quit soda for 30 days” and “day 11: I don't even miss it”.

    $3,100

    Self-certified spend

    Self-certified

This is how she works.

One workflow. Every brand she takes. Nine concepts in, four out. Here’s what happens in between.

Her statics workflow on Halde, on the real canvas, read-only. Illustrative run.
  1. Static ad for Halde serum: an amber dropper bottle on a sand plinth in window light, headline “The 10% that does the work.”
    Delivered
  2. Testimonial ad for Halde serum on terracotta: five stars and the quote “My skin stopped arguing with me.”
    Delivered
  3. Halde concept: the amber bottle on travertine, headline “Ten percent. Zero drama.”
    Delivered
  4. Halde concept: a hand setting the amber bottle on a marble sink, headline “Calm skin is a routine.”
    Delivered
  5. Halde concept: a single drop on the dropper above the amber bottle, headline “One drop. Every night.”
    Waiting for her
  6. Halde concept: the amber bottle on linen under leaf shadows, headline “Texture, handled.”
    Waiting for her
  7. Halde concept: the amber bottle alone on an oak shelf, headline “Your shelf, edited.”
    Waiting for her
  8. Halde concept stopped by the product identity check: a clear bottle with a white dropper and a blank label, not Halde's amber bottle.
    Stopped · product
  9. Halde concept stopped by the text check: the headline reads “The 10% that dose the work.”
    Stopped · text
The nine concepts, as each gate sees them

  1. 1 of 8 · The workflow

    Same path, every concept.

    Typed nodes, wired once. The gates are the part she never skips.

  2. 2 of 8 · Brief, product, brand

    Your brief. Your product. Your rules.

    Never a blank prompt.

  3. 3 of 8 · Image per concept

    She picks the concepts. The model draws them.

    Nine concepts, one image each, on her own fal key.

  4. 4 of 8 · Text check

    Every claim on the image matches the brief.

    One said “dose” for “does”. Stopped.

  5. 5 of 8 · Product identity check

    The product is yours, not a lookalike.

    One bottle came out clear, not amber. Checked against your photos. Stopped.

  6. 6 of 8 · Brand rules check

    Your rules, on every frame.

    Amber glass, window light, one line of type. Seven through, every verdict kept.

  7. 7 of 8 · Hold

    Nothing ships until she’s looked at it.

    Seven reached her. Four through. Three waiting on her eye.

  8. 8 of 8 · Deliver to Halde

    Then, and only then, it reaches you.

    Four in your library, waiting for your yes. The yes is always yours.

What she steals from.

Technique, not the incidentals. What she takes from each.

  • Static ad for the Varro Tempo running shoe on signal orange: the word “LIGHTER.” in heavy condensed type above the shoe.

    Reference · Varro

    One word, set huge. The product does the rest.

  • Offer ad for Tidewell on deep teal: “Your first 24 cans, 30% off”, a tilted yellow can among bubbles.

    Reference · Tidewell

    The price set like a statement, not a sticker.

  • Static ad for a Fennic cast-iron skillet seen from above on linen, an egg frying, headline “Seasoned for the next forty years.”

    Reference · Fennic

    Real light on a real surface.

  • Offer ad for Pell on forest green: “First box half price.” beside a mustard pouch of chicken and squash.

    Reference · Pell

    The first moment of use, not the hundredth.

  • Comparison ad: your old trainers against the Varro Tempo on weight, stack, plate and price.

    Reference · Varro

    A comparison the shopper can check in a second.

Her rules for Halde.

  1. 1The bottle is amber glass, never clear, and always the 30 ml.
  2. 2Window light. Never a studio flash.
  3. 3One line of type, in sentence case.
  4. 4The claim is “10% niacinamide” and nothing stronger.
  5. 5No before-and-after. Show the skin, not the change.

And this is what happened.

Her place on the board. Her numbers, each with what it covers. Then the bill.

taste.ad board · 90 days

Tasteverified

#2

on the 90-day board

down 1 place since the weekly count

Ines Calder

Lisbon · UGC talking head, Static, Testimonial

  • First verified link
  • Proven
  • Consistent
  • Breadth
  • Video
  • On the record · $100k

Verified wins

9

Ads past $500 that beat the account’s median CPA

Win rate

31.0%

9 of 29 past $500

CPA vs the account

1.24×

vs the account, same days

Verified spend directed

$412,800

3 of 5 engaged brands connected

Illustrative. The board ranks verified wins at the $500 floor, then win rate, CPA against the same account, and verified spend.

Ines Calder

Tasteverified

Fictional. Every figure here is illustrative.

Verified spend directed

$412,800

Verified on 3 of 5 engaged brands

18 linked creatives, counted from the day each was linked

Share of account spend won

18.4%

Of $2,240,000 across 4 connected accounts, same days

Winner rate at $500 spend

31.0%

9 of 29 ads past $500

A winner beats the account's median CPA over the same days

How the share adds up

Spend on linked ads, verified$412,800
All spend on the same accounts, same days$2,240,000
Share won18.4%

CPA against the account

1.24×

vs the same account, same days

Above 1.00× is cheaper per purchase

ROAS against the account

1.16×

vs the same account, same days

Above 1.00× returns more

Self-certified

3 creatives the strategist linked themselves; not verified, not counted above

Self-certified spend: $18,200

Through 13 Oct 2026 · 86 days observed · first link 20 Jul 2026 · linked by 3 launch id, 9 file match, 5 name match, 1 confirmed by brand

October, on the statement

Ines Calder for Halde · October 2026

Fees for October

$4,710.00

14 approved ads, 3 winners past $500, 4% of $38,250 verified spend, the licence

Platform fee

$471.00

10% of fees

Payout to Ines Calder

$4,239.00

After Halde's invoice is paid · self-certified spend is not paid on

Paid on what the record proved.

Taste, verified.

Hire hers.

Find your strategist
Or prove yours.

Illustrative throughout. A real record comes only from a brand's connected ad account.