The board.

Ranked by verified wins in the last 90 days (ads past $500 that beat their own account's median cost per purchase), then by win rate, cost per purchase against the same account, and verified spend directed.

Records through 14 Oct 2026 · movement shows after the first weekly count

The board opens when ten strategists have a verified record. 0 so far.

A short board says more about who connected first than about whose work wins, so it stays closed until there are enough records to compare. Here is how it will read.

Illustrative preview: five fictional strategists with made-up figures. Not a ranking.

Illustrative preview
Rank	Strategist	Verified wins	Win rate	CPA vs account	Verified spend
Rank 1up 2 places since the weekly count	Dane OkaforTasteverified Fictional · Founder, Product demo First verified link Proven Consistent Efficient Video On the record · $100k	9	37.5%9 of 24 past $500	1.31×vs the account, same days	$180,4002 of 3 engaged brands connected
Rank 2down 1 place since the weekly count	Ines CalderTasteverified Fictional · AI drama, UGC talking head First verified link Proven Consistent Breadth Video On the record · $100k	9	31.0%9 of 29 past $500	1.24×vs the account, same days	$412,8003 of 5 engaged brands connected
Rank 3, tiedunchanged since the weekly count	Mara LindqvistTasteverified Fictional · Static, Comparison First verified link Proven Breadth On the record · $100k	7	35.0%7 of 20 past $500	1.12×vs the account, same days	$224,0002 of 4 engaged brands connected
Rank 3, tiedup 3 places since the weekly count	Theo MarshTasteverified Fictional · Static, Testimonial First verified link Proven Breadth On the record · $100k	7	35.0%7 of 20 past $500	1.12×vs the account, same days	$224,0003 of 3 engaged brands connected
Rank 5new on the board since the weekly count	Priya NatarajanTasteverified Fictional · UGC talking head, Testimonial First verified link Proven Video On the record · $10k	6	40.0%6 of 15 past $500	Not yetUnder 20 purchases	$98,0001 of 2 engaged brands connected

How to get on the board

A connected ad account
A brand you work with connects its Meta ad account to taste.ad, read-only. Only what that account reports counts.
Three ads past $500
At least three of your verified ads spent $500 or more in the window, counted from the day each was linked.
A published profile
Your page at taste.ad/s/<handle>, with three pieces of work the brands approved.

Only verified results rank. Self-certified spend never counts, and there is no ROAS average: every comparison is against the same account over the same days.

Badges

Earned from the verified record and checked at every weekly count.

First verified link
First verified link
A piece of your work is linked to a live ad with verified evidence (launch id, file match, name match or the brand's confirmation).
Deliver to an engaged brand that has connected its Meta account; links are made every night.
Proven
Proven
3 verified wins: ads past $500 that beat their own account's median cost per purchase.
Win with three ads past $500 in connected accounts.
Consistent
Consistent
A verified win in each of 3 consecutive calendar months.
Keep a winner running every month: each month is judged on its own days.
Breadth
Breadth
Verified wins in 3 different ad accounts.
Win for three brands' accounts, not one.
Efficient
Efficient
Cost per purchase at least 1.25× better than the same account's over the same days, with 20 purchases or more on each side, all time.
Buy purchases more cheaply than the account does, on enough purchases to count.
Video
Video
A verified win with a video creative.
Win with a video past $500.
On the record · $10k
On the record · $10k
$10,000 of verified spend directed, all time.
Keep delivering into connected accounts; only spend from the day each link is made counts.
On the record · $100k
On the record · $100k
$100,000 of verified spend directed, all time.
Keep delivering into connected accounts; only spend from the day each link is made counts.
On the record · $1M
On the record · $1M
$1,000,000 of verified spend directed, all time.
Keep delivering into connected accounts; only spend from the day each link is made counts.