Proven taste for ads.
Making ads is a commodity now. Any brand can generate a thousand a day.
What nobody sells is the judgment of which to make and which to run, with a record that proves the person making the call has been right before. taste.ad records it.
Hiring? Brands hire on the record.
The record
What taste.ad can verify about a strategist, set like a statement. Every figure carries the line that says how much of it is covered.
Ines Calder
A fictional strategist, AI drama and UGC. Every figure here is illustrative.
Verified spend directed
$412,800
Verified on 3 of 5 engaged brands
18 linked creatives, counted from the day each was linked
Share of account spend won
18.4%
Of $2,240,000 across 4 connected accounts, same days
Winner rate at $500 spend
31.0%
9 of 29 ads past $500
A winner beats the account's median CPA over the same days
How the share adds up
| Spend on linked ads, verified | $412,800 |
| All spend on the same accounts, same days | $2,240,000 |
| Share won | 18.4% |
CPA against the account
1.24×
vs the same account, same days
Above 1.00× is cheaper per purchase
ROAS against the account
1.16×
vs the same account, same days
Above 1.00× returns more
3 creatives the strategist linked themselves; not verified, not counted above
Self-certified spend: $18,200
Through 13 Oct 2026 · 86 days observed · first link 20 Jul 2026 · linked by 3 launch id, 9 file match, 5 name match, 1 confirmed by brand
- Verified spend directed
- Spend on ads in the brand's own account that are tied to the strategist's work, counted from the day each piece was linked.
- Share of account spend won
- That spend over everything the same accounts spent on the same days. A big account does not make a big record by itself.
- Winner rate at a spend floor
- Of the ads that spent at least $500, the share that beat the account's median cost per purchase.
- Relative CPA
- The account's cost per purchase over the strategist's, vs the same account, same days. Never an average across accounts.
Three doors, one submission
Deliver from whatever tool you already use. Every door makes the same submission, stamped with the workspace that made it.
1
Upload
Drop images and video onto a brand or an engagement, tag the format, and it is delivered.
2
The API or the taste CLI
POST /v1/submissionswith a file or a URL from any pipeline, or from the terminal:taste submit ./ads/*.mp4 --brand haus --format ai_drama3
The workflow builder
Typed nodes, wired freely, run in the background across your brands. It runs on your own provider keys or on taste.ad credits, and Copia and other platforms plug in as providers.
For strategists
- Free to join.
- Deliver from any tool, by upload, API or CLI.
- Your taste recorded against the brand's own ad account.
- Get paid through engagements, on the terms you agree with each brand.
For brands
- Hire on proof, not on a portfolio of claims.
- Approve every submission in one place.
- Connect Meta read-only. taste.ad never changes a budget or an ad.
- You decide whether you are named on a strategist's record.
What counts
Five rules every record follows.
- Only ads we can tie to the work
- Spend counts when taste.ad can link a delivered creative to an ad in the brand's own Meta account: the brand launched it from taste.ad, the file is the same file, the ad's library name starts with the file's name, or someone at the brand confirmed it.
- From the day it was linked
- Counting starts the day a creative is linked to an ad. Nothing before that is ever added, so the record never reaches back.
- Self-certified stays apart
- A strategist can say “this ran as that ad”. Those links are shown on their own line and are never added to verified spend.
- Relative, never averaged
- Cost per purchase and return on spend are compared with the same account over the same days, and only with 20 purchases on each side. There is no average ROAS across accounts: one number cannot mean the same thing for every account.
- Coverage under every number
- Each figure says how many of the strategist's engaged brands it covers. A brand that has not connected its account is counted as not covered, never as zero.